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If you want to drive traffic to your website, you need content. These five strategies will help you create content that will drive traffic to your site.

By: Jinger Jarrett
There are many ways to promote your business online. The difference between online marketing and offline marketing though is profound.

Although advertising can be very effective offline, it isn't nearly so effective online. The reason why is that most people surf the internet looking for information. They aren't usually interested in advertising unless the product or service in question can solve their problems.

There are five strategies that you can implement in your business that will not only create a content strategy for you but will also create a very effective marketing strategy. This strategy will only require a few hours of your time each week.

1. Articles
For those who have read my work, you know that articles not only brand you as an expert but are also a way to create quality content for your site, and search engines love content.

If you don't like writing, or don't write, you can find quality articles to post on your site. The larger your site, the more likely you will be found in the search engines.

Here are a few article directories you can use:

http://www.ezinearticles.com
http://www.isnare.com
http://www.goarticles.com
http://www.articlemarketer.com

2. Blogs/RSS
Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content.

Most don't understand what RSS really is, or how it can most effectively be used to drive traffic to their sites.

Basically, RSS is a form of code that's very search engine friendly. With RSS feeds, which you can add to your website or blog, you can create content that updates itself. Because of this self updating, the search engines will spider your site more often, raising your rankings.

Once you've built your blog and added several entries, you need to "ping" it to get it listed. Here are two tools you can use:

http://www.pingoat.com
http://www.pingomatic.com

3. Press Releases
Press releases are news about your business. Press releases are also an excellent way to get high rankings for your site because you can create content rich press releases and submit them to press release directories. Many of these directories are high traffic.

Here are several sites that accept press releases:

http://www.press-world.com
http://www.free-press-release.com
http://www.prbase.com
http://www.click2newsites.com/
http://www.prweb.com

4. Search Engine Optimization

Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create backl....[MORE]

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