Why Do People Join Membership Sites

I receive emails and phone calls throughout the week from individuals who have joined programs and need advice on how to market or advertise online.

Often the case is that the person making contact has joined a program designed specifically to address the questions they are asking me. In the back of my brain, I'm often thinking, "What's not right with this scenario?"

A program - membership or otherwise - must have a few fundamentals to be considered legitimate online. It must give you something in return for you giving someone money. It's that simple. There must be an equitable exchange - information, software, products - something that says you are getting value for your money.

As you explore all your various choices online, when it comes to picking a membership (or product or service), ask yourself (at a minimum) these two questions:

1. What is the program selling you for your money?

2. Other than promoting that program to others will it also show you how to make money online for any business?

Here's a typical scenario painted for me: I'm contacted only to find out the caller or emailer has no real idea about what they joined!

The second scenario is they did not have any set plan to begin with. Instead they think that taking the "easier" route of using someone else's stuff to promote will be their ticket to online riches. No business plan, no real strategy. Unfortunately, more often than not, nothing could be further from the truth. That program, membership or not, is not your business, it belongs to someone else.

Conversely, the other scenario is the hunter had no intention of building a business. He or she was merely looking for an "easier road." Find something to promote and tell others. This creates a problem though, you are an affiliate only and not the owner of the membership or product.

When you elect to sell to others, ethically shouldn't you know what it is in the first place?

They skip the details.

Personally, I can tell from talking to someone or emailing back and forth when someone is doing his or her job or trying to take the easy way. Unfortunately, by taking the easy way they create further difficulties for themselves. How can you sell something to someone when you don't know what you are selling?

Do yourself a favor. When exploring all the great membership sites and products, software and services available online remember your first objective. If it was to find out how to build a business, then use that membership (assuming they really do have the goods) to educate yourself and build your own thing online.

If your reason for joining was just the allure of making money with that membership or program, then at the least learn everything there is to know about what you propose to sell. When others join under you, I would hope that you'd agree that you have a moral responsibility to that downline individual to help them succeed, too.

Educate yourself before you sell.

Article Source: http://www.yourecommerceinfo.com/ecommerce-articles

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